Direct to Consumer Sales from the Tasting Room can be the greatest potential revenue source for a winery. Are you maximizing yours with the right kind of winery tasting room training for your team?
How can you give your tasting room team the skills to really capitalize on your DTC sales opportunities? Does it seem like they could somehow be doing more to connect more effectively with your guests but you’re not sure exactly what? How can you help your team members succeed in making each interaction a Relation-SIP and not a Relation-SLIP?